3 MOTION DESIGN VIDEOS FOR A 14-METER SCREEN
Feedback on a project successfully carried out in collaboration with EKO EVENTS.
CONTEXT & CHALLENGE
OUR PARTNER
EKO EVENTS is a partner agency committed to the design and production of sustainable events. His expertise extends to all types of events: internal, external, face-to-face, digital or hybrid. Their DNA is based on creating experiences with a lower impact, reflecting the environmental and social commitments of its customers. A vision that fully resonates with that of BOLDEN.
THE CUSTOMER
The CJD is a movement of leaders and executives committed to building more human and responsible businesses. It encourages reflection, debate and experimentation to place solidarity and ecology at the heart of the entrepreneurial world. Its objective is to put the economy back at the service of people by improving the well-being of managers and employees.
ORIGIN OF THE PROJECT
In mid-November, Juliette, project manager at EKO EVENTS, urgently asked us to create video content for the 2024 CJD Network Meeting.
The challenge? The freelancer who was originally going to make these videos withdrew only two weeks before the event. The project therefore had to be designed and delivered in record time.
OBJECTIVES OF THE PROJECT
To create three videos of 20 seconds each to accompany the plenary on the theme of “self-transformation”, illustrating three main steps:
- Deconstructing certainties
- Exploring the field of possibilities
- Embarking on the journey
To do this, we had to:
- Design a format and a graphic approach in line with the event charter.
- Develop an immersive and impactful creative concept, to highlight the client's message.
- Ensure a fast execution while guaranteeing a quality result.
CREATIVE SOLUTION
To illustrate the theme of transformation, BOLDEN chose a Motion Design inspired by Japanese aesthetics: sleek, minimalist and contemplative.
Visual concept
Each highlight of the transformation is illustrated by a visual metaphor:
Time 1: Deconstructing certainties
- Metaphor: Preparing the ground
- Atmosphere: A vast garden with mountainous landscapes. Rakes rake the ground, symbolising renewal and questioning.
Time 2: Exploring the field of possibilities
- Metaphor: Planting a seed
- Atmosphere: A hand puts a seed in the ground. Bright circles emerge, illustrating the energy of change and the dissemination of new ideas.
Time 3: Get on the way
- Metaphor: Hatching
- Atmosphere: A close-up of a tree in full bloom, its blossoms bursting into a majestic cherry tree, a symbol of blossoming and achievement.
Production process
The project was structured around several key stages:
1- Design and Pre-production
- Development of a retro-planning in agreement with the client to ensure efficient production.
- Definition of visual metaphors with validation by EKO EVENTS before moving on to graphic creation.
- Creation of moodboards and graphic boards by our DA to validate the concept before the animation.
- Finalisation and validation of the graphic track.
2- Production and Post-production
- Animation of the 3 videos in Motion Design.
- Sending a V1 for client feedback.
- Adjustments and final retouching according to client feedback to ensure a perfect result.
- Delivery of the final files within the specified time.
3- Rehearsal and Technical Tests
- On the eve of the event: full-scale video tests on a 14-meter screen.
- Presence of a BOLDEN technical support team to ensure smooth distribution and resolve any technical constraints.
RESULTS & IMPACT
Designed for immersive broadcast on a 14 metre screen, these motion design videos allowed the CJD to highlight the theme of self-transformation in an inspiring way. In keeping with the movement's identity, they reinforced its message and captured the public's attention.
BOLDEN's contribution:
- Support and advice : Strategic and creative support throughout the project, from concept to final delivery.
- Immersive and inspiring visual style : A minimalist and refined approach, perfectly in line with the client's universe, which allowed the transmission of emotion and aesthetics.
- Optimised budget : A design that combines creativity and cost control to meet the client's budget requirements.
- Respect of deadlines: A production carried out in just two weeks thanks to BOLDEN's responsiveness and expertise, guaranteeing smooth and efficient execution even in emergency situations.
HIGHLIGHTS & KEY LESSONS
Despite a tight schedule, the synergy between EKO EVENTS and BOLDEN made it possible to deliver a successful project in line with the values of the CJD. Thanks to a strong artistic direction and a powerfulvisual message, these Motion Design videos enriched the participants' experience and reinforced the theme of self-transformation.
A challenge that was successfully met and that illustrates the importance of responsive and inspiring creation.
Thanks to the BOLDEN teams for their responsiveness and professionalism. We contacted them for 3 Motion Design videos 3 weeks before an event. The deadlines were met and the result was flawless. See you soon for future projects!
Discover our
Latest articles
LUSEO ASSERTS HIS IDENTITY WITH A MANIFESTO FILM
THE POWER OF MUTUALISED SHOOTINGS
AGENCIES VS FREELANCERS
EVERYTHING YOU NEED TO KNOW ABOUT AUDIOVISUAL PRODUCTION
