Articles

THE POWER OF MUTUALISED SHOOTINGS

A smart way to make your video productions more consistent!

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INTRODUCTION

The production of video content is now an essential tool for building brand awareness. However, organising several separate shoots often involves high costs, complex logistics and a significant environmental impact.

What if we opted for a smarter method?

Mutualised shoots allow you to realise all your productions in one or a few close sessions. At BOLDEN it's our expertise. Let's dive into the details!

DEFINITION

WHAT IS MUTUALISED SHOOTINGS?

It's about grouping together several video projects during the same shooting session. Rather than multiplying individual shoots, this approach allows you to share equipment, crews and sets, ensuring smoother production, controlled costs and a harmonious artistic direction across all your content.

THE BENEFITS

Cost reduction

By grouping several productions, logistical (travel, accommodation), technical (cameras, lights, sets) and human resources costs can be spread over several projects. This optimisation can mean savings of up to 30% on certain productions.

Time and productivity savings

By planning content requirements over the same period, production becomes faster. This reduces production times and aligns the editorial calendar with the communications strategy, freeing up time to focus on other priorities.

Increased artistic coherence

Beyond the logistical and economic aspects, the mutualisation of shoots promotes a more harmonious artistic direction. Working on multiple projects simultaneously makes it easier to ensure visual and narrative continuity between productions. Details - from the choice of décor to lighting adjustments - can be optimised to create a strong and recognisable artistic identity across all content.

Long-term content stock

By creating multiple productions at the same time, you create a true content library. This allows clients to plan the distribution of their videos according to their strategy, with a reserve that extends over time. The result? Controlled distribution and greater peace of mind, knowing that you always have content ready to go.

Environmental responsibility and optimization of resources

By combining multiple projects, production grouping reduces travel and optimises the use of equipment and locations. This responsible approach reduces carbon footprint and waste by eliminating multiple rentals and unnecessary travel.

Team cohesion and synergy

Organising a joint shoot also builds team spirit. By working together in the same environment, teams develop real chemistry that leads to better collaboration and greater efficiency over time.

CONCLUSION

Mutualised shootings is an innovative and responsible way to produce high quality video content. By combining multiple projects, you can reduce costs, increase efficiency and allow your artistic direction to create a consistent visual identity.

To go one step further, we have created packs specifically designed for collaborative video production on social networks. These packs are multiple and allow you to share your montages, your shoots and your motion design video productions. These formulas give our clients the flexibility they need to plan their communications for the long term, while benefiting from reduced costs.

So, are you ready to rethink your content creation strategy?

A project? Let's talk about it!

We had the pleasure of working with BOLDEN on a production in Buenos Aires and it was an exceptional experience from start to finish. Their commitment to excellence and collaboration made the process not only smooth but also enjoyable. We are very proud of the end result and cannot recommend BOLDEN highly enough for anyone seeking a top tier production partner. We very much look forward to collaborating with them again in the future.

Matt Edmomd

Head of Partnerships at LATOPE