Étude de cas

LUSEO ASSERTS HIS IDENTITY WITH A MANIFESTO FILM

A strategic collaboration between BOLDEN and MELT to translate LUSEO's human and international values into images.

CUSTOMER:

LUSEO

Campaign:

BRAND IDENTITY

LAUNCH:

15 March 2025

Production partner:

MELT

THE REQUEST

LUSEO, a multidisciplinary design studio specialising in building and construction, wanted to strengthen its brand identity. Their main objective was to highlight their human, international and inclusive values through the production of a first presentation video. In this context, Marie from MELT Communication & Humanities and Carole contacted us to develop a creative proposal that would form part of the new brand platform that was being redesigned.

OUR APPROACH

To respond to this request, we decided to create a film manifesto, a format that would allow us to tell a strong and authentic story, while creating a clear and impactful image of the brand. Our strategic choices were based on:

A bespoke narrative concept: We developed a scenario that highlights hope and humanity, in line with LUSEO's identity.

Bilingual voiceover: To ensure international communication, we chose a voice actor capable of delivering the French and English versions, thus ensuring global consistency.

Authentic artistic direction: By integrating existing images of the Group and complementing them with sequences of art purchases, we sought to enhance the history and know-how of the Group, while at the same time adapting the film to the new visual identity defined by MELT Communication.

THE ADDED VALUE

At BOLDEN, our contribution has resulted in:

Support from A to Z: From the first meeting to the final delivery, our team provided rigorous follow-up to ensure the consistency of the project at every stage.

Optimised project management: Thanks to detailed planning and collaboratively validated reverse planning, we were able to quickly retrieve video sources and incorporate customer feedback, allowing the film to be delivered three weeks ahead of schedule.

Proven visual and storytelling quality: The combination of authentic imagery and carefully selected visual elements resulted in a film with a strong emotional charge, in perfect harmony with the client's expectations.

This manifesto film project is one of the first translations of the brand platform, produced by MELT for LUSEO. MELT has worked in particular on:

Project monitoring to facilitate exchange and ensure mutual understanding of issues and needs..

Aesthetic and graphic framing to achieve a manifesto film in line with the brand platform and the defined graphic universe,

Customer management to ensure smooth coordination between the customer and BOLDEN,

HOW WE ADVISE TO MAKE THIS A SUCCESSFUL PROJECT

To successfully complete a similar project, we recommend the following:

Clearly define your goals and values: A good understanding of your brand identity is essential to developing a coherent narrative concept.

Choose the right format: The manifesto film is ideal for conveying a strong and authentic message, especially when it comes to promoting human and international values.

Ensure close collaboration between stakeholders: By involving your communications team and a specialised agency, you can combine strategic vision with creative excellence.

Plan production carefully: Precise back-planning and regular validation points make it easier to incorporate client feedback and ensure deadlines are met.

Think internationally: Producing bilingual versions allows you to reach a wider audience and communicate effectively on an international level.

A project? Let's talk about it!

This project perfectly illustrates the importance of relying on two complementary areas of expertise for successful communication. On the one hand, MELT Communication was able to define a brand platform and a precise and relevant communication strategy by highlighting LUSEO's values and identity. On the other hand, BOLDEN translated this vision into a powerful video strategy by creating a manifesto film that accurately conveys the essence of the brand. This collaboration between specialists offers a perfect match: a global communication strategy led by experts, combined with video production mastered by audiovisual production professionals. Together they demonstrate that the combination of thoughtful communication and expert video execution creates an authentic and relevant experience for the brand.