Articles

UNDERSTAND THE ART OF MOTION DESIGN

Bringing your ideas to life in a different way!

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INTRODUCTION

In a world where information circulates continuously, companies face a major challenge: to communicate in a clear, impactful and engaging way, not only with their consumers, but also internally, with their employees. Today, it is not enough to transmit a message: it must be understood, felt and remembered.

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This is where Motion Design comes in, not as a simple animation, but as a way of telling your stories with simplicity and elegance.

WHAT IS MOTION DESIGN?

Motion Design is the art of transforming still images — texts, icons, illustrations — into animated sequences that communicate vividly. Rather than drowning your audience in ready-made formulas, this technique allows you to give rhythm and soul to your ideas, making the most complex concepts much more accessible.

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A major asset for your business?

Motion Design lends itself to multiple uses. For example, it can be used to boost an internal presentation, explain a new process or even animate the promotion of a product. What makes it particularly valuable is its ability to simplify and clarify information.

Internal communication: Whether it's welcoming new employees or explaining a change in organization, Motion Design helps to broadcast a message in a clear and engaging way.

Educational content: Thanks to its ability to illustrate abstract concepts, it is an ideal tool for creating e-learning modules, tutorials, or any other training material. By simplifying complex ideas, it facilitates learning and makes training more interactive.

External communication: To promote your brand on social networks, during events or on your website, it offers a visual approach that stands out from traditional formats.

HOW DO YOU INTEGRATE IT INTO YOUR STRATEGY?

Clarify your goals: Do you want to inform, train or seduce?

Plan smartly: Set a realistic budget and schedule without getting lost in extraneous details.

Adapt the format to your supports: Each channel — whether it is a newsletter, a social network or a website — must have a tailor-made format.

Tell a story: Don't just present facts: incorporate emotion and humanity. Well-thought-out storytelling is often the key to reaching your audience.

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At BOLDEN, we had the pleasure of supporting Barbara, from the TANDEM Conseil agency, in creating a video for the health association Inter'Op. The objective was to offer an “overview” of health terminologies in order to better understand and use them, during a meeting between experts in the sector.

Barbara was looking for an alternative that was more dynamic and engaging than a Power Point presentation that could make such a technical subject more accessible. We therefore designed a motion design video, combining pedagogy and creativity, to make an impression and facilitate the transmission of information. Thanks to this approach, the message was presented in a clearer, more impactful and aesthetic way.

CONCLUSION

Motion Design isn't just about eye-catching animations—it's a way to make your messages more human and clear.

Whether it is to strengthen internal communication, boost your online presence or enrich your educational content, it offers an approach that is both creative and effective.

So, ready to bring your ideas to life and transform the way you communicate?

A project? Let's talk about it!

The BOLDEN team was able to respond, in a very short time and with great professionalism, to our request to make a Motion Design film on a very technical subject. They knew how to go beyond our brief and give us a very clear and very aesthetic proposal. What a long way we have come since our first amateur movie!

Barbara Vernet

Founder of Tandem Conseil